Commercial Productions

Every successful project is built on a foundation of careful planning and precise execution. Our proven timeline ensures your vision is realized with maximum impact and efficiency.

Creating compelling commercials requires both artistic vision and meticulous execution. Our end-to-end production process combines years of storytelling expertise with state-of-the-art technical capabilities, ensuring every project receives the attention and creativity it deserves. Whether working directly with brands or alongside agency partners, we guide each project from initial concept through final delivery, maintaining clear communication and creative excellence at every step.

On Boarding Phase

For Agency partnerships

Our journey begins with a focused 60-minute creative call where we dive deep into your brief, absorbing your campaign objectives and brand vision while asking strategic questions that will inform our approach. From there, we'll craft a director's treatment that brings your creative brief to life through detailed visual references and creative direction, working collaboratively with your team to refine it until it perfectly aligns with your client's objectives. Once the treatment receives enthusiastic approval, we'll develop a comprehensive production package based on your bid specs, providing full support through client presentations and budget discussions to ensure a smooth transition into production.se.

For Direct Clients

During our initial 60-minute consultation, we focus on establishing the core foundations of your commercial project. We begin by understanding your brand's vision, target audience, and key messaging objectives. Together, we'll explore your creative goals while providing transparent guidance on production logistics including potential shooting days, crew requirements, and budget parameters. This collaborative discussion ensures we have a clear roadmap before moving into pre-production.

Making it offical (both parties)

After receiving the green light, we'll kick into high gear with a formal pre-production meeting (PPM). This launches our comprehensive pre-production phase where we'll establish approval workflows, set up project management systems, and begin creative development with your team. From casting to location scouting, every element will be carefully coordinated between our production team and your agency, maintaining the perfect balance between creative ambition and practical execution.

Pre-Production: 1 - 4 weeks

Once we've got the green light, we'll dive into pre-production with a comprehensive PPM (Pre-Production Meeting) where all key players - from creative to production - come together to align on how we'll bring the approved treatment to life. From there, our team kicks into high gear, working simultaneously on multiple tracks: finalizing the shooting script, scouting and securing locations, casting talent, coordinating equipment needs, and establishing our technical approach - all while maintaining regular checkpoints with you to ensure every creative decision aligns with the vision. We'll wrap up pre-production with a final review 2-3 days before the shoot, making sure every detail is locked, every permit is secured, and everyone is crystal clear on their role in bringing this project to life.

Production: 1 - 7 days

Each production day follows a precise rhythm, starting with our crew's early morning load-in, typically 2-3 hours before the first scheduled shot. Once gear is in place, our lighting and art departments transform the space while other departments prep their areas - from hair and makeup setting up their stations to catering establishing craft services. The heart of our day consists of 8-10 hours of actual shooting time, carefully scheduled around the day's best light and our location parameters. When we call wrap, our well-orchestrated crew springs into action for strike and load-out, typically completing breakdown in about 1-2 hours, leaving each location exactly as we found it - or better.

Post-Production: 1 - 2 Months

After the cameras stop rolling, our post-production journey begins with an organized handoff of footage to our in-house editorial team, who immediately start assembling the first rough cut within 3-5 business days. Over the next several weeks, we'll refine the edit through a series of rounds, incorporating your feedback while our sound design and motion graphics teams work in parallel to elevate the piece. What sets us apart is our in-house color grading suite, where our colorist works closely with the creative team to craft the perfect look, ensuring the final grade enhances the story we're telling while maintaining brand consistency. The entire post-production process typically spans 4-8 weeks from first cut to final delivery, though we can accelerate this timeline if needed, ultimately providing you with a complete package of deliverables in all the formats your campaign requires.

Communication Focus Points

Pre-Production:

Weekly progress meetings keep all stakeholders aligned on creative development, production planning, and upcoming milestones. Our dedicated project management portal gives you 24/7 access to all project assets, schedules, and approvals, while key creative team members remain directly accessible for any immediate needs or questions.

Production:

During filming, you'll receive detailed daily shoot reports summarizing our progress, upcoming setups, and any key decisions made. These reports are accompanied by select footage pulls, allowing you to track our progress in real-time through our secure online review platform. Our on-set client village ensures you're comfortable and connected throughout the shoot day.

Post-Production:

We maintain our weekly check-ins while adding focused review sessions for specific elements like editing, sound design, and color grading. Our secure review platform makes it easy to provide time-coded feedback, while our project portal tracks all versions and approval stages. Throughout the entire 1-3 month journey, you'll never feel out of the loop - we believe transparent communication is key to creating outstanding work.

Off Boarding Phase

Final Delivery & Review

Once all final versions are approved, we'll provide a comprehensive delivery package including all specified formats and aspect ratios for your campaign. Our team will schedule a final review call to ensure every deliverable meets your technical specifications and creative expectations, and we'll maintain archived copies of all assets for any future needs.

Campaign Support

Even after delivery, we remain available to support your campaign rollout. Whether you need additional formats, slight modifications, or technical assistance, our team is here to ensure your commercial performs flawlessly across all platforms. We can also provide guidance on best practices for different media placements and optimization suggestions for various platforms

Relationship Building

We believe every project is the beginning of a long-term partnership. During our wrap-up meeting, we'll discuss what worked well, gather valuable feedback, and explore potential future collaborations. We'll share insights gained during production that might benefit your upcoming projects and maintain open lines of communication for any future creative needs.

still have some questions?

That's why we've compiled a list of frequently asked questions below. Take a look to learn more about our approach

  • We typically consider projects with budgets under $5,000 as better suited for our Single-Day Content Package. For commercial-quality production, we recommend a minimum budget of $5,000 to ensure we can deliver the level of quality and creativity your brand deserves.

  • While our primary focus is on production, we can provide guidance on distribution strategies and connect you with media buying experts if needed.

  • We can deliver in any format that you need for medium you be hosting the content on.

  • While our roots are in automotive commercial production, where we mastered technical filming and dynamic cinematography, we've expanded to excel in all types of commercial work. Today, we specialize in creating compelling narrative-driven content across every industry, bringing the same high production values and cinematic quality to each project we undertake.

  • This Depends on the scope of the project. If deemed necessary we will use part of the budget to rent necessary gear to execute your vision.

  • Yes we have in house FPV and Cinelift pilots who capture drone footage when needed

  • Throughout the production process, we maintain close collaboration with our clients through regular check-ins, approvals at key milestones, and detailed storyboarding to ensure your vision is being realized exactly as intended. This comprehensive approach significantly reduces the likelihood of dissatisfaction with the final product. However, if concerns arise with elements that were previously agreed upon in our initial scope of work, we'll work diligently to address them through our revision process. It's important to note that while we're committed to your complete satisfaction, requests for changes or additions that fall outside the originally approved concept, script, or scope of work would require additional budget considerations and a separate agreement.

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